![]() Nissan had just created their new Intelligent Mobility technology which auto-corrects your driving, finds the best path and reacts to fast-changing traffic. Resulting in KFC having to stop the game mid-campaign as they actually run out of the product. Though Shrimp Attack is one of our more basic games, this game brought in over 800,000 players and 600 hours of playtime. KFC simply sent the link out via social media, from there the plays and social shares took care of themselves. You had to protect the KFC headquarters by flicking away strips who was trying to attack! We called it “Shrimp Attack”. Gamify made a very basic online game with a backstory. KFC Japan approached Gamify to create a mobile game to create hype around their new product on the menu, Shrimp. Many companies used games to sell a product or service. The prize was a simple, free popcorn but the players didn't seem to care, it was more about winning and having your name on the leaderboard! The campaign ran so well that IMB continued to use it across their entire tour of the country. The result was a truly engaged audience with everyone battling for first place. At 8 pm every night the game would finish and the top 5 players would be sent automatic emails and receive their free popcorn vouchers. ![]() We had real-time leaderboards and prizes for the winner. Players could simply scan the QR code with their phone and could play instantly with no downloads required. Gamify set up QR codes displaying on both the movie screen and basic signage on-site. They approached Gamify as they wanted a fun way to engage their audience while the groups waited for the movie to start. IMB Bank organises outdoor movie nights all around Australia to keep communities connected. Here are The Top 9 Best Advergames by Gamify in 2020. In this list, we’ll be counting down some creative ways some brands have used video games to engage with their audience. They are encouraged to participate in a way which not only rewards but connects the players to the brand and other players via a leaderboard which can invoke real emotion as you will see below in some of the examples. From 7up’s “Spot” in the 90s to Burger King’s “PocketBike Racer” in the 2000s.Īdvergames primary purpose is to bring about activity & engagement to capture their users’ attention and link a positive experience to the associated brand.īecause advergames are interactive, people don't passively watch like they do with TV commercials, banner ads or any other form of traditional advertising. ![]() Advergames have been used by some of the largest brands in the world over the last 30 years.
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